"I believe life is too short not to fulfill the dreams God has given us” - Vannesia Darby
A former music industry marketer turned entrepreneur is just one way to describe Vannesia Darby. After graduating Cum Laude with a degree in Business Management and Administration from Bradley University, Darby charged head first into the marketing field of the Gospel music industry. An accomplished pianist since the age of eight years old, she desired to bridge the gap between her passion for music and zeal for business.
Her career path eventually led her to oversee and execute the interactive marketing efforts for Motown Gospel, a subsidiary of Universal Music Group. During her tenure, Darby quickly increased the company’s online presence over 40,000 people by marrying organic posting with strategic online advertisement and studying the company’s analytics. She also launched successful social media, video streaming, and playlisting campaigns for Gospel artists such as GRAMMY® and Stellar Award winners Tasha Cobbs, Smokie Norful, Brian Courtney Wilson, and many more.
Darby furthered her trainings in online marketing with classes from the YouTube Academy and in 2015 became a Certified Associate in Digital Marketing Foundations through Market Motive. Additionally, she recently became a Certified Social Marketer via Hootsuite and received her Master of Science Degree in Management with an Organizational Leadership focus from Middle Tennessee State University in the Spring of 2017.
A young millennial with an old soul, Darby desires to help others pursue their passions while creating a legacy to empower the next generation. An accomplished blogger, she loves to encourage others through her experiences and has been featured on company websites such as Teen Vogue®, Madame Noire, The Tempest and Blavity.
A member of Delta Sigma Theta Sorority, Inc., Darby believes that community service is one’s reasonable service. She is a member of the Urban League Young Professionals of Middle Tennessee, heads the Public Relations & Marketing Ministry for her local church and serves as a board member for the Christ Church YMCA and the Bradley University Black Alumni Alliance.